‘We love Ikea, but it doesn’t work for us’: how Jesper Brodin handles an unhappy customer
What happens when the bully gets distracted? Ikea revolutionized retail from the 1950s, enticing shoppers to travel to out-of-town stores, navigate their labyrinthine format to collect furniture, transport it home, and assemble it themselves. But when Jesper Brodin took over as chief executive in 2017, it quickly became clear that his customers had had enough. … Read more